the pad you love -
with a new look
Nua, a digital-first D2C period care brand with a solid presence online came to us to build a distinctive positioning and visual system to compete against category giants and reach wider audiences as they scale.
THE CHALLENGE
India’s period care category is dominated by legacy players with a strong recall.
Despite having the product creds and packaging that felt calmer and more modern, Nua needed an own-able proposition, emotional story and visual cues that consumers could associate them with.
In short, people loved the product, but they didn’t know why.
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